Physics: Principles with Applications 

For algebra-based introductory physics courses taken primarily by pre-med, agricultural, technology, and architectural students. This best-selling algebra-based physics text is known for its elegant writing, engaging biological applications, and exactness. Physics: Principles with Applications, 6e retains the careful exposition and precision of previous editions with many interesting new applications and carefully crafted new pedagogy. It was written to give students the basic concepts of physics in a manner that is accessible and clear. The goal is for students to view the world through eyes that know physics.


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Understanding Human Communication

Understanding Human Communication

Now in its tenth edition, Understanding Human Communication continues to build on the widely successful approach--a sophisticated balance of theory and skills--that has captivated more than a half million students and their professors. The best-selling introductory communication book in the field, this classic text has been enriched and streamlined to reflect the latest research developments and to meet the evolving needs of students. It begins with an introduction to the basic elements of communication, providing students with a solid understanding of perception, language, listening, and nonverbal communication. Next, the book guides them through lively sections on interpersonal communication, small group communication, and public address.

Esteemed authors Ronald B. Adler and George Rodman speak to students in language that is both engaging and accessible, offering numerous examples that clearly illustrate concepts in real-life scenarios. Throughout, they draw from the latest media, culture, technology, and scholarship to create a distinctive pedagogy that gives students the tools they need to master--and enjoy--this intriguing and relevant subject.

With its striking visual presentation, comprehensive classroom supplements, and dedicated student-focused pedagogy, Understanding Human Communication continues to enliven classrooms and equip students with effective communication skills that will make a difference in their everyday lives.

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